Writing Coach Podcast 167 Organic tomatoes vs. Twinkies

WCP167 Organic tomatoes vs. Twinkies

When you’ve developed an evergreen story idea, it may be accurate to say that there’s no reason why the story needs to be told now. But that’s only true when we look at your existing pitch. Your angle, your slant, your point of view doesn’t include a perspective that makes the story relevant now.

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When you’ve developed an evergreen story idea, it may be accurate to say that there’s no reason why the story needs to be told now.

But that’s only true when we look at your existing pitch. Your angle, your slant, your point of view doesn’t include a perspective that makes the story relevant now.

Telling yourself the story doesn’t have one, that you don’t know how to find one, that you shouldn’t have to find one, etc., will likely lead to confusion, inadequacy, or doubt … and a pitch that seems less relevant than it could.

This approach to pitching is disempowering, and leaves you mistakenly believing that things are out of your control.

It’s in your control to find a reason why the story should be told now.

It’s in your control to find multiple reasons why the story should be told now.

It’s in your control when in the pitching process you identify the timeliness or news peg.

It’s in your control if you eat your delicious organic tomato today or leave it on the shelf for a month.

Let’s address making your pitches as relevant and compelling as ripe tomato.

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