Writing Coach Podcast 152: Cost of a new client

WCP152 Cost of a new client

One of the best ways to start the new year strong is to finish this one strong as well. We want to make sure you’re investing, rather than just spending time, money, and energy to get clients. When you are ready to get yourself a new assignment, do you factor in the prior investment you’ve already done to secure your existing clients?

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When you’re ready to get yourself a new assignment, do you factor in the prior investment you’ve already done to secure your existing clients? Or do you go out looking for a new client each time you need more work?

As freelancers, we say we want anchor clients or regular retainers. But often we get caught up in the thrill of landing a new client, without reflecting on the actual amount of time, money, energy, focus, etc., required to secure that new relationship.

In this week’s episode, we look at some math for freelance writers that you may not be considering: if those hours are being invested to free up more time later on (by securing a regular client), or if they’re being spent in pursuit of a one-time byline.

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Bootcamp alumni have used these proven pitching processes to break into the New York Times, the Guardian, Bustle, Fodor’s, Condé Nast Traveler, Al Jazeera, the BBC, and many more.

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